The Blueprint
FOR MEDTECH SUCCESS
Archetype is an innovation management consultancy with unparalleled expertise in obtaining market approval for medical devices.
Our services include:
OPTIMISE
Thoroughly examine and streamline your product innovation practices to optimise for market approval
CUSTOMISE
Fully customised innovation procedures that help you make the right moves at the right time for efficient market approval.
ASSESS
An investor-ready deep-dive technical evaluation of your chances for market approval.
EDUCATE
Train your team to be a force multiplier that is mindful of market approval at every step of the innovation process
Our Founder
Meet Stuart Grant, the driving force behind Archetype. Few individuals in the MedTech sector can claim the innovation, product design, engineering, regulatory, and project management expertise required to take complex Medical Devices to market. Stuart is one of them.
Renowned for his role as a fixer, challenger, and change-maker, highlights of Stuart’s 25-year career include spearheading groundbreaking initiatives at DePuy Synthes and Johnson & Johnson MedTech.
An inventor and tinkerer at heart, Stuart is the named inventor on multiple patents for market-leading medical devices, a Chartered Engineer of the Institute of Mechanical Engineers, and has a PhD in Technology and Innovation Management.
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Our Founder
Stuart Grant
BSc (HONS), MSc, PhD, CEng
Founder/
Principal Consultant
Our Network is Your Blueprint
During his 25 years at MedTech giant Johnson & Johnson, Stuart built an unparalleled network that spans continents and specialties.
He has worked directly in the UK, US, Asia-Pacific, and India and worked closely with MedTech counterparts in key European markets like Germany, France, Italy, Switzerland, and Ireland.
His trusted contacts are pioneers and experts in groundbreaking fields like AI and robotics, SaMD, 3D printing, VR and AR, neurotech, health wearables, and even gaming tech.
The Archetype Network grants startups and scale-ups an invaluable gateway to the world’s first-class MedTech minds. As a consultant on your project, Stuart will curate the perfect team to match your needs while he remains at the helm, overseeing every facet of the work.
Get in touch to learn how you can tap into our network. And if you’d like to become part of the network, we’d love to hear from you, too.
ARE YOU READY FOR THE MARKET?
ARE YOU READY FOR THE MARKET?
If getting market approval for a MedTech device sounds like rocket science, may we suggest MARS?
Take Archetype’s proprietary Market Approval Readiness Survey (MARS) to get a high-level assessment of the likelihood that you will receive market approval for your device.
Built on Principal Consultant Stuart Grant’s decades of experience in the MedTech industry, Stuart will walk you through the Market Approval Readiness Survey one-to-one, and quickly follow-up with a fully customised report that rates your readiness for market approval and provides actionable insights on areas for improvement.
Take me to MARS
A mutual NDA will be provided as part of the MARS process.
How we work
It seems like there’s already a consultant for every need in the MedTech product innovation process. So where does Archetype fit? In a word: everywhere.
We use our rare combination of knowledge, skill and experience to integrate seamlessly with your existing consultants and in-house teams from concept to launch, operating with the specific purpose of keeping market approval top-of-mind while working together toward the ultimate goal – bringing a world-changing MedTech product to market.
“Stuart brings significant real-world experience and a thorough and systematic approach to problem solving to the table.”
“Stuart has a wealth of experience in the orthopaedics industry that couples well with his process-oriented mindset.”
“Stuart not only provides clients with his engineering talent, expertise in Product Realization and NPD, but they also benefit from his drive and can-do attitude.”
What we think
Explore our perspectives on MedTech’s pivotal developments. Legislation, regulation, industry trajectories, compelling case studies, we weigh in on MedTech’s critical issues and opportunities with insights distilled from decades of front-line experience.
Uncovering Customer Needs
This piece examines market research methods for uncovering customer needs critical to product innovation, highlighting their advantages and guidance for analysing data.
Design Philosophies in Product Innovation
This article explores various design philosophies for involving users in product innovation, comparing their approaches and customer engagement levels.
The Front End of Innovation
The article explores the Front End of Innovation (FEI) – a crucial component for companies seeking to align innovation with business goals and market needs.
Impact of AI in the Discovery of Customer Needs and Insights
This article provides an overview of how AI can revolutionise discovering customer needs and insights for innovation. It also outlines AI's strengths and the challenges.